E.D Martin's: Hypodermic Needle Theory
Martin's addresses the impact of media on society. As a hypodermic needle would the media has the ability to have a direct and immediate influence on its audience. Martin explains that we can not choose to filter what we are exposed too; it is a form of propaganda. The fashion industry is a key example of how the Hypodermic needle theory works, the clothes the advertise influence the clothing of society and what we see as fashionable.
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