Key Concepts in Comms. (Communtication &
Culture)
Communication: a
process through which meanings are exchanged.
Context: the
situation within which communication takes place.
Culture: a
particular way of life which expresses certain meanings and values.
Identity: the
sense we have of ourselves, which we then ‘represent’ ‘elsewhere’: a
person’s social
meaning.
Power: control
and influence over other people and their actions.
Representation: refers
to the construction in any medium (especially the mass
media) of aspects of
‘reality’ such as people, places, objects, events, cultural
identities and other
abstract concepts. Such representations may be in speech or
writing as well as
still or moving pictures. (Daniel Chandler’s definition).
Value: the worth,
importance, or usefulness of something to somebody.
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